Amid the wave of digital transformation and the Fourth
Industrial Revolution, personal YouTubers have become influencers with great leverage
and impact. Single-person media has also become a giant in the media market, which
now threatens legacy media such as broadcasting stations.
In addition, single-person media influencers will become the largest and core
content providers in the future media market. Likewise, the multi-channel
network (MCN) industry on which it is based will grow into a giant platform
absorbing pre-existing content-based industries such as education,
entertainment, and sports.
The Department of Influencer Studies at Daegu Cyber University was created to
foster video content-based media influencers that will lead such changes in the
social and industrial environment.
Anyone can open a YouTube channel, and anyone can take a video with a mobile
phone camera. In other words, anyone can become a YouTuber immediately if they
set their mind to it. However, not everyone can be a successful YouTuber.
Behind successful YouTubers are unseen video production capabilities, the ability
to read trends and many strategies, and the help of experts.
The Department of Influencer Studies at Daegu Cyber University, through its curriculum
and support system, aims to cultivate successful video media-based influencers
that can have a positive cultural and economic impact on society beyond just
To this end, the department will provide education, training, and practice to
cultivate not only the practical video content production capabilities required
by single-person media creators, but also marketing and channel growth
capabilities to establish a stable profit base through video content and
channel management, and literacy capabilities to respond to and lead the media
content industry in the era of the Fourth Industrial Revolution.
It also aims to create a successful media influencer ecosystem through
education by deploying curriculum to train MCN professionals who manage and
commercialize single-person media creators as influencers and fostering the talented
people required in the single-person media content industry.
The Department of Influencer Studies at Daegu Cyber University aims to become
the center of the new media expert network group that will lead the Korean
media influencer ecosystem by advancing real influencer management experts into
society through practical and differentiated convergence education, not just
training YouTubers who imitate, and by collaborating with each other even after
- Creating new industries and discovering
growth engines in the media and content sectors due to changes in content
consumption and distribution paradigms and intensified global competition to become
a first-mover in the ecosystem of the fourth industrial era
- Training single-person media content
creation experts leading the era of the Fourth Industrial Revolution
- Providing practical skills training such
as planning, filming, editing, and producing internet-based media content, and
furthermore, cultivating working-level skills as media creators
- Providing and developing practical influencer
marketing (Live Commerce) skills
- Single-person media creator
- Specialist in the field of MCN
- Influencer Marketing Specialist
- Employment in broadcasting fields such as
broadcast directing, video technician, sound technician, photographer, editor,
- Employment in various industries that
require broadcasting or video planning and production